Congratulations. You’ve written your book. Edited your book. Designed your book beautifully in InDesign. Now there is just one final hurdle! Exporting this damn thing into a beautiful PDF that your printer can work with. Thanks to Kevin Hall for letting me use his design as an example and inspiration. You can check Kevin out here or find […]
You Have A Brand. Think of your mum, then the worst boss you’ve ever worked for – what words come to mind to describe them. Every time anybody thinks of you they also recall characteristics and associations. Whatever people recall when they think about you is your brand. In times past people understood businesses have […]
Design Tip #1 Headers & Footers Subconsciously readers of your book are making thousands of small observations every second as they look into your book for the first time, they notice; the sheen of the cover, pixelation, paper feel, how the page turns, white space. These are all part of answering their first question. Does this […]
